p: (817) 366.6277
e: brittanydburke@yahoo.com
Marketing executive with a true passion for all things creative.
About:
Marketing isn’t just about branding or content—it’s about strategy, execution, and measurable impact. I bring over 15 years of experience helping businesses navigate the complex digital landscape, crafting marketing solutions that don’t just look good but drive results.
My Background:
My career started in content marketing, but it quickly expanded into full-scale digital strategy, website development, and brand positioning. Working in both agency settings and in-house roles, I’ve led cross-functional marketing initiatives, streamlined workflows, and built campaigns that align with business goals.
I’ve worked with startups, small businesses, and industry leaders across multiple sectors, including ed-tech, AI research, and SaaS solutions. Along the way, I’ve gained deep expertise in digital marketing, demand generation, and automation, balancing creative execution with a data-driven approach.
Education:
Bachelor of Arts:
Texas Tech University / Lubbock, TX
Experience:
Owner & Operator | Brittany Burke Creative
February 2013 - PRESENT
Own and operate a digital marketing agency that provides comprehensive marketing solutions for small businesses.
Lead all aspects of digital marketing, including website development, SEO, content creation, branding, and lead generation.
Implement marketing automation systems and CRM strategies to optimize client workflows and customer engagement.
Design and develop visually appealing websites that prioritize user experience, conversion optimization, and SEO best practices.
Execute data-driven campaigns across multiple channels, boosting brand visibility and customer acquisition.
Successfully launch marketing automation systems, streamlining lead nurturing and client relationship management for clients.
Develop and deliver integrated marketing strategies that result in increased qualified leads for clients.
Design and implement high-converting websites, improving UX and increasing conversion rates.
Marketing Manager | Sonority Group
June 2021 - Feb 2025
Developing and executing marketing strategies to enhance brand presence and engagement for education institutions across the county.
Managing multi-channel marketing campaigns, overseeing content creation, digital marketing, and performance tracking.
Collaborating cross-functionally to improve customer acquisition, retention, and overall business growth.
Managing website development projects, collaborating with cross-functional teams to ensure timely delivery, optimal user experience, and alignment with brand standards.
Marketing Coordinator | Spring Insight
October 2015 - December 2019
Led day-to-day marketing operations and served as the primary client contact.
Designed and implemented marketing plans for companies with $500K-$2M in revenue.
Created landing pages, marketing collateral, and other design elements to support client initiatives.
Executive Assistant to President | Paladini Financial
March 2013 - June 2014
Managed travel arrangements, calendars, and meetings for the executive team.
Coordinated client schedules, ensuring over 140 clients had consistent touchpoints throughout the year.
Ensured smooth office operations, including client hospitality and managing a client database.
Marketing & Office Assistant | Hawkins Parnell Thackston & Young
March 2010 - February 2012
Supported the development of a new marketing program for seven office locations nationwide.
Assisted in branding, event planning, and SEO/SEM strategies, as well as drafting press releases and updating the firm website.
Processed over 300 invoices monthly and supported office operations across multiple locations.
Core Competencies:
Strategic Marketing Campaigns:
Proven leadership in planning and executing data-driven marketing campaigns that align with organizational objectives, driving measurable growth and brand awareness.
Integrated Marketing Strategy:
Extensive experience in developing and overseeing cross-channel marketing strategies, ensuring brand consistency, optimizing customer engagement, and maximizing return on investment (ROI).
Search Engine Optimization (SEO):
Expertise in managing SEO initiatives to enhance website visibility, increase organic traffic, and improve search engine rankings through strategic content and keyword optimization.
Content Creation:
Skilled in directing the development of high-quality content for blogs, websites, landing pages, whitepapers, and email campaigns, ensuring alignment with business goals and audience engagement.
Graphic Design:
Strong ability to manage and produce compelling visual assets and marketing collateral, leveraging tools such as Adobe Creative Suite and Canva to support branding and promotional efforts.
Marketing Automation:
Demonstrated success in implementing and managing sophisticated automated marketing campaigns using platforms such as Hubspot, SharpSpring, and Active Campaigns, streamlining processes, and improving lead nurturing.
Website Development & Management:
Expertise in overseeing the development, management, and maintenance of websites across various CMS platforms (WordPress, Squarespace, Wix), ensuring seamless user experiences and functionality.
Email Marketing:
Proficient in strategizing, designing, and executing highly targeted email marketing campaigns across multiple platforms, enhancing customer outreach and conversion rates.
Certifications:
Hubspot Certified:
- Hubspot Marketing Software
- Content Marketing
- SEO
- Hubspot CMS for Marketers
- Digital Advertising
- Digital Marketing
- Email Marketing
Platform Experience:
Email Marketing:
Hubspot, Constant Contact, Mailchimp, MailMunch, Active Campaigns, and more.
Website CMS Platforms:
WordPress, Squarespace, Wix, Joomla, Hubspot, Drupal.
Creative Tools:
Adobe Creative Suite, Canva.
Social Media:
Hootsuite, Buffer, Sprout, Tailwind, Content Studio, Hubspot, and more.
Marketing Automation:
Hubspot, SharpSpring, Active Campaigns.
Project Management & CRM:
Teamwork, Asana, Monday, Basecamp, Airtable, Trello, Zoho CRM, Contactually, and more.